New study highlights ROI gaps in advertising, points to sufficiency-based media planning
Dante Ulanday - News Writer and Moderator 
Senior marketers, agency leaders, and industry analysts recently gathered for a closed-door industry discussion examining how Philippine advertisers are reassessing media investment decisions amid tightening budgets, declining television consumption, and rising pressure to demonstrate measurable return on investment. With the theme “Every Peso Counts: Media that Works for Consumer Brands in the Philippines”, the event […]
