Shuvee Etrata is the First Miss Gandang Powerful of Vitamin E Brand, Anna-E

Radiant. Confident. Powerful. These three words perfectly capture Shuvee Etrata, who has just taken on a new crown — the first Miss Gandang Powerful of Anna-E, marking her official debut as the first brand ambassador for the beauty and wellness brand Anna-E Vitamin E.

Often hailed as the Nation’s Darling, Shuvee continues to win hearts, this time by representing a brand that celebrates both inner and outer beauty. At the launch event on Friday, October 24 at Sheraton Hotel, Shuvee shone with the same grace and authenticity that made her a household name. “It feels surreal when they told me I’d be their first celebrity ambassador,” she shared. “I don’t take vitamins just for the sake of it — I take them with purpose. Anna-E won’t just make me beautiful, it makes me confident in myself. It gives me the strength I need throughout the day, and I’m really happy and grateful.”

Anna-E Vitamin E stands for beauty that empowers — not just on the surface, but from within. As Philuxe Pharmaceutical Inc. CEO expressed during the launch, “It’s the kind of beauty that empowers others to rise, to dream, and to believe that they, too, are powerful.” Through Shuvee, the brand champions a movement that encourages everyone to embrace confidence, positivity, and self-love.

With this partnership, Shuvee Etrata is not just endorsing a product — she’s leading a movement. The Gandang Powerful Movement invites everyone to let their inner light shine, proving that true beauty radiates from strength, self-belief, and purpose.

Join the #GandangPowerful movement today and let your light shine with Anna-E Vitamin E.