Taytay Is Calling: Why the Philippines’ Best-Kept Fashion Secret Is Your Next Big Opportunity From Market Stalls to Global Spotlight
Meme Borja - International News Correspondent 
August 13, 2025 - Taytay, Rizal
Welcome to Taytay, Rizal — the once-humble garment capital of the Philippines that’s now making serious waves in the global fashion scene.
It started with local tiangge markets and small tailoring shops. But today? Taytay is on track to become Asia’s next big fashion sourcing destination—and YOU can be part of the movement.
Whether you're a fashion investor, boutique buyer, e-commerce entrepreneur, or a creative soul ready to collaborate, Taytay isn’t just ready for the world.
It’s inviting you in.
Photo courtesy of Kyla Marie Panague
CEO of RPCOnnect, Mr. Noubikko P. Ulanday
Why Everyone’s Talking About Taytay
Taytay offers what global fashion needs right now:
| Global Buyer Needs | Taytay Delivers |
|---|---|
| Affordable yet stylish clothing | Up to 40% cheaper than Vietnam & Bangladesh |
| Agile production & customization | Small or large orders, flexible turnarounds |
| Private label opportunities | Build your own fashion brand with Filipino flair |
| Cultural storytelling | Local embroidery, eco-textiles, handwoven fabrics |
| Seamless B2B communication | English-speaking suppliers & branding experts |
“Taytay isn’t just making clothes,” says Noubikko P. Ulanday, fashion strategist and CEO of RPConnect.
“We’re building a movement—and every garment tells a story.”
Photo courtesy of Kyla Marie Panague
LEDIPO Focal Person Ms. Cristina "Chin" Gonzales
The Vision: Taytay as The Fashion Capital of the Philippines
A new global branding initiative, “Taytay: The Fashion Capital of the Philippines,” is putting this powerhouse town on the map.
Helmed by Ulanday, a cross-border branding expert with projects from Asia to Central Europe, the campaign is more than a rebrand—it's a full-scale invitation to the world.
“We're turning Taytay into the next Bali for design, the next Dhaka for sourcing, and the next Prague for indie style,” says Ulanday.
Photo courtesy of Kyla Marie Panague
Taytay Tourism Chief Officer Mr. Roel Villar Supendio, MBA
Where the World Meets Taytay: Global Expansion Strategy
Taytay Is Showing Up At:
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Texworld Paris – Textile buyers' paradise
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MAGIC Las Vegas – Where fashion meets function
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STYL-KABO, Czech Republic – Central Europe’s rising star
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Designblok Prague – Europe’s coolest design fair
At every show, Taytay is bringing:
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Fashion-forward, customizable pieces
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Eco-conscious Filipino fabrics
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On-the-spot sample orders
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B2B matchmaking for brands, buyers & investors
Photo courtesy of Kyla Marie Panague
Philippine Chamber of Commerce and Industry President Engr. Elmer Espiritu
Focus Market: Taytay’s European Love Affair with Prague
Taytay’s first major global landing pad is Prague, Czech Republic — a creative hub brimming with e-commerce startups, boutique labels, and indie fashion lovers.
Here’s what’s already happening:
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Collaboration with Czech boutiques for private-label drops
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Filipino Fashion Week Prague (the first ever!)
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Fulfillment partnerships for EU-wide shipping
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FREE workshops for Filipino SMEs on branding, packaging, and catalog design
It’s not just exporting garments—it’s exporting culture, community, and creativity.
Photo courtesy of Kyla Marie Panague
Taytay Municipal Administrator Atty. Aldrick Daven M. Mendoza, MPA
Show Me the Profit: Why You Should Join In
This is where it gets really exciting.
If you’re a:
Boutique Owner – You can source high-quality, low-cost, and customizable pieces with fast turnaround.
Investor – You’re early to a market ready to scale across Asia and Europe.
Ethical Fashion Brand – Partner with eco-conscious, small-scale producers who care about quality and people.
Creative Entrepreneur – Taytay is your launchpad for private-label fashion, with full support from branding to fulfillment.
Photo courtesy of Mayor Allan De Leon Facebook page
Taytay Municipal Mayor Allan De Leon
What’s Already In Place
Taytay isn’t building from scratch—it’s already up and running:
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Export-ready supplier directory
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Product catalogs + customizable branding templates
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Fulfillment & shipping partners for global buyers
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SME training on packaging, branding & international standards
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Ongoing calendar of expos, trade fairs, and roadshows
And thanks to leaders like Mayor Allan De Leon and Atty. Joaquin Defante II (LEDIPO), the Taytay government is going all in on this transformation—with streamlined business services, international support, and long-term vision.
Photo courtesy of Kyla Marie Panague
PCCI President Engr Elmer Espiritu, Ms. Dhang Villanueva, LEDIPO Focal Person Cristina "Chin" Gonzales, Ms. Susan Oca, Mr Noubikko P. Ulanday, Kgwd Mitch Policarpio, Kgwd Tess Arriola and Ms Erezel Zapanta of iArmstrongCorp.
JOIN THE MOVEMENT: What You Can Do Today
Taytay’s runway is wide open—and there’s room for more than models.
Buyers – Visit a showroom, meet local designers, and source your next collection.
Investors – Partner with SMEs and scale sourcing to global levels.
Influencers / Stylists – Collaborate with Filipino makers for one-of-a-kind pieces.
Entrepreneurs – Launch your own brand powered by Taytay craftsmanship.
Photo courtesy of Kyla Marie Panague
Meme Borja, Susan Oca (Publisher of Philippine Times) Noubikko P. Ulanday (PRConnect CEO) Cristina "Chin" Gonzales, Angel Elecanal.
Final Word: Taytay Is the Fashion Moment We’ve All Been Waiting For
Affordable. Creative. Authentic. Global-ready.
Taytay isn’t trying to catch up to fashion capitals—it’s carving its own path. And if you’re smart (and stylish), you’ll want in before the rest of the world catches on.
From the tiangge stalls of Rizal to the fashion streets of Europe,
Taytay isn’t following trends—it’s setting them.
Ready to Partner or Invest?
Let’s make it happen:
Fun. Fashion. Filipino. And full of potential.
Taytay is open for business—and you’re invited.
By: Meme Borja
