Higher Brothers’ Member KnowKnow Releases First Melodic EP ‘Mr. Enjoy Da Melody’
Listen to the EP HERE Following the success of the singles Velvet and No Pressure, KnowKnow’s EP with 88rising, Mr. Enjoy Da Melody, is out now! This release radiates charm and energy, seamlessly weaving together five distinct tracks into a vibrant musical journey centered on melody. The EP’s focus track, No Halo, stands out with its irresistible allure. Velvet wraps listeners in warmth and intimacy, while Play It Cool captures the bittersweet tension of unspoken love. Don’t Matter delves deep into heartbreak, and No Pressure exudes a carefree, uplifting vibe. To top it off, the bonus Chinese version of No Halo offers a captivating twist, making this EP a must-listen. ABOUT KNOWKNOW: Recognized by The New York Times as the vocal anchor of the breakthrough Chinese hip-hop group Higher Brothers, KnowKnow is a well-known figure in the music industry. Born in 1996, this talented melody-maker has already released two official solo albums and stirred waves globally with singles like “R&B All Night,” “Lover Boy 88,” “Midsummer Madness,” and “Made in China,” accumulating over 450 million streams worldwide. From the release of the first official Higher Brothers album *Black Cab* in 2017, which saw sold-out tours both in China and internationally, [...]
Tomas Kauer - Moderator 
Listen to the EP HERE
Following the success of the singles Velvet and No Pressure, KnowKnow’s EP with 88rising, Mr. Enjoy Da Melody, is out now! This release radiates charm and energy, seamlessly weaving together five distinct tracks into a vibrant musical journey centered on melody.
The EP’s focus track, No Halo, stands out with its irresistible allure. Velvet wraps listeners in warmth and intimacy, while Play It Cool captures the bittersweet tension of unspoken love. Don’t Matter delves deep into heartbreak, and No Pressure exudes a carefree, uplifting vibe. To top it off, the bonus Chinese version of No Halo offers a captivating twist, making this EP a must-listen.
ABOUT KNOWKNOW:
Recognized by The New York Times as the vocal anchor of the breakthrough Chinese hip-hop group Higher Brothers, KnowKnow is a well-known figure in the music industry. Born in 1996, this talented melody-maker has already released two official solo albums and stirred waves globally with singles like “R&B All Night,” “Lover Boy 88,” “Midsummer Madness,” and “Made in China,” accumulating over 450 million streams worldwide.
From the release of the first official Higher Brothers album *Black Cab* in 2017, which saw sold-out tours both in China and internationally, to being featured on Forbes China’s “30 Under 30” list in 2018 alongside his group members, KnowKnow has consistently made headlines. The group’s second album *Five Stars*, released in 2019, featured collaborations with hip-hop greats like Schoolboy Q, Denzel Curry, Soulja Boy, and J.I.D. In 2019, KnowKnow collaborated with Snoop Dogg to release the track “Friends and Foes,” becoming the first Chinese rapper to create a theme song for a US television show alongside a Western rapper.
The group’s hit single “Gongxi Facai” has over 400,000 TikTok videos and more than 4 billion global views. In 2018, KnowKnow teamed up with Joji, Rich Brian, and August 08 on the 88rising summer album’s lead single “Midsummer Madness,” becoming the only Chinese rapper to receive RIAA Gold certification for the song, which also topped Spotify’s “Global Top 50” chart. His 2019 romantic hit “R&B All Night” sparked a nationwide cover challenge, amassing over 200,000 TikTok interactions and over 200 million streams, topping major streaming platforms.
KnowKnow’s debut solo album *Mr. Enjoy Da Money* showcases his multifaceted talents, blending top-tier Chinese hip-hop with irreplaceable Know-style hits. The album features strong collaborations with fellow Higher Brothers member MaSiWei and pop artist Jackson Wang. In 2020, KnowKnow took on the role of mentor for the first time on Bilibili’s S+ level variety show *Rap for Youth*, joining the stage with Huang Zitao, Rich Brian, MaSiWei, Li Yuchun, and MC Hotdog, breaking records with over 1 billion views per episode. There’s no doubt that with his unique musical style, impactful lyrics, and boundless creativity, KnowKnow is leading the new generation of Chinese hip-hop.
