David Licauco is the Chosen Brand Ambassador of Taho Story: What Made the Kapuso Heartthrob Say Yes?

Kapuso heartthrob David Licauco is officially the face of Taho Story, the fast-rising dessert brand known as the “Pambansang Dessert ni Ginoo.” As the brand’s newly named ambassador, David shared what convinced him to say yes — and it all started with a curious scroll through Instagram and a well-placed food order on Grab.

“The first thing I did was check their Instagram. And then pangalawa, nag-order ako sa Grab. I ordered almost all the flavors… and when I tried it, I was shocked — ang sarap! Gulat-sarap kasi imagine mo, taho na may ice cream? It’s not the usual — it’s unique,” David shared with a smile.

Taho Story has quickly become a national sensation, reinventing the beloved Filipino snack with a creative twist: ice cream-infused taho. The bold, unexpected flavor combinations and nostalgic appeal have helped the brand soar to success, earning over 200 branches nationwide in just one year — a feat few food startups can match.

With his wholesome charm and modern Filipino appeal, David Licauco perfectly embodies the spirit of Taho Story: a fusion of tradition and innovation, comfort and cool. His authentic enthusiasm for the brand — fueled by personal experience — makes him a natural fit to represent the dessert that’s winning the hearts (and cravings) of Filipinos everywhere.

As Taho Story continues to grow, fans can expect exciting campaigns and sweet surprises in collaboration with David. And if you haven’t tried taho with ice cream yet, take it from David himself: “You’ll be surprised — it’s seriously good.”